Diversifying Defence: Rebranding to Access New Markets

Branding, Marketing Tips

Rebranding to Reach New Frontiers: A Guide for SMEs in the UK Defence Market Introduction In today’s ever-shifting business landscape, adaptability isn’t just valuable; it’s vital. This is particularly true for Small and Medium Enterprises (SMEs) within the UK defence market, an arena historically rooted in tradition yet concurrently marching towards innovation. For long, the…

Case Study: The LUNIQ Rebranding Journey

Branding, Web Design

Case Study: The LUNIQ Rebranding Journey When Defence Enterprise Solutions approached us, they were at an impasse. Despite having a track record in delivering complex technical solutions, they struggled to penetrate new industries like Education, Manufacturing, Healthcare, and Media. Their brand identity was stagnant and no longer reflected the company’s evolving persona. Through consultation meetings,…